Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

This year’s eyeforpharma Barcelona showed signs that fresh thinking is beginning to reinvigorate pharma’s approach. The conference presented novel commercial models that are now starting to be implemented, more widespread and innovative uses of technology, and new forms of collaboration. After years when novel ideas were called for but hard to find, there is reason…

One of the hottest topics for pharma conferences at the moment is Digital Transformation. We are continuously being told how rapidly the world around us is changing and how important it is to adapt to these changes. But are rarely told how. How to adapt? How to overcome the challenges of this new Digital world?…