Multichannel communications have been a well-known concept in the pharma marketing community, promising better ROI and more time for reps to spend on high-potential clients. Marketers have been gradually expanding the portfolio of channels used to reach healthcare professionals.
Instead of improved efficiencies, some marketers experienced losing touch with the audience, as the different channels are not being used by healthcare professionals – emails are not opened, webinars not watched and microsites not visited.
If this sounds familiar, Digital Pharma Advances in London on 27th January 2016 can give you solutions you are looking for. Renowned speakers, innovative vendors and solution-searching delegates will discuss customer-centric multichannel communications tools and best-case practices.
At 13:50, you’ll have the opportunity to attend a session with Anthill’s Chief Solutions Officer Sebastian Kölsch. He’ll talk about elements of successful multichannel communications, such as building relevant and valuable content, empowering those closest to the patient and connecting the channels to make a seamless customer experience.
During the entire day, the Anthill team will be ready at the booth #6 to answer your questions and assist with solving your digital communications issues.
Connect with our delegates prior to the conference on LinkedIn (click on the photo to access their profiles) to facilitate the networking.