Setting up your e-detailing and multichannel projects the right way can save you a lot of problems down the road.
Defining the communication objectives and corresponding strategy, as well as appropriate data to be collected, are necessary first steps in your e-detailing planning.
So what are the first steps? Here are three articles that put your digital communications on the right track from day one:
1. Set the communication objectives.
It’s no big mystery that successful communication begins with a clear objective. But not everyone knows just how specific this objective needs to be if the project is going to produce results.
2. Choose the right strategy.
Have you found that e-detailing technology has improved your customer communication? Or has nothing really changed? If it’s the latter, it’s time to update your digital marketing strategies and get more from the technology.
3. Think about data from day one.
The right kind of e-detailing data builds effective working relationships with healthcare professionals. In conversations driven by data, customers receive better quality information – and predictive modeling can even enable you to anticipate their needs.
Want more insights?
Download The Anthill way, our digital communication methodology e-book, to discover Anthill’s content development process.