Webinar: Become your customer’s chosen channel

Your customer now expects to access knowledge in any format and at any time that they desire.

But how do you become the ever-present partner that they trust and value above all else?

 


Multichannel communications that build partnerships

In this webinar, we have brought together leading experts who will explain not only how our industry’s multichannel and multi-stakeholder world is changing, but what it can become.

Many of us are well-advanced on a multichannel path, yet have not transformed our communications from push to pull – and discovered the fundamental change in relationships that occur as a result.

Speakers

Phil MattonAstraZeneca

Phil Matton
AstraZeneca

Sebastian Koelsch
Anthill

 

 

 

 

 

 

 

 

Panos PapakonstantinouNovartis

Panos Papakonstantinou
Novartis

Gerard Akkerhuis
Daiichi Sankyo Europe

 

 

 

 

 

 

 

 

Key learnings

  • See what a real customer partnership looks like
  • Understand how digital innovations can bring greater personalisation and freedom to your customerUnderstand how digital innovations can bring greater personalization and freedom to your customer
  • Move from customer service to customer experienceMove from customer service to customer experience – without employing new people
  • Create a single customer view through better sales and marketing integration
  • Use real-time customer insights to adapt marketing campaigns based on customer behavioursUse real-time customer insights to adapt marketing campaigns based on customer behaviours

 

>> Get the recording

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