Multichannel and eCommerce Excellence for Pharma 2017: Introducing an agile approach to multichannel marketing

MCM

 

 

We are excited to attend and speak at the Multichannel and eCommerce Excellence for Pharma 2017 conference, April 6-7th, in Munich.





Your multichannel experts

Meet Alejandra Betancourt, Director of Customer Engagement, and Therese Bech, Strategic Director, at the conference – and be sure not to miss Therese’s session on April 6th at 11:45 – 12:30:

The art of Agile Marketing – Responding to ever-changing customer needs

Agile methodologies enable your digital communications to continually adapt to the market. By adopting an iterative approach, you can see continual improvement and move away from a typical production line process – in which success is only known at the end.

At this presentation, we’ll demonstrate that these methodologies are easy to learn, simple to apply, and yet can transform your digital marketing approach. You will learn how to:

  • Address imperfect market understanding
  • Respond to rapidly changing situations
  • Execute the right channel mix
  • Measure the ROI to improve in quick iterations
  • Implement agile thinking in your marketing and commercial organization

>> Learn more about our strategic multichannel expertise

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