Pharma CEM Summit 2017: Introducing an agile approach to managing customer experience


We are excited to attend and speak at the Pharma Customer Experience Management Summit 2017, April 4-6th, in Vienna.

Your multichannel marketing partner

Meet Sebastian Koelsch, Chief Solutions Officer, and Dr. Thomas Blatter, VP D-A-CH region, at the summit – and be sure not to miss Sebastian’s session on April 5th at 12:00 – 12:40:

The art of Agile Marketing – Responding to ever-changing customer needs

Agile methodologies enable your digital communications to continually adapt to the market. By adopting an iterative approach, you can see continual improvement and move away from a typical production line process – in which success is only known at the end.

At this presentation, we’ll demonstrate that these methodologies are easy to learn, simple to apply, and yet can transform your digital marketing approach. You will learn how to:

  • Address imperfect market understanding
  • Respond to rapidly changing situations
  • Execute the right channel mix
  • Measure the ROI to improve in quick iterations
  • Implement agile thinking in your marketing and commercial organization

>> Learn more about our strategic multichannel expertise

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