Digital Pharma Europe: Introducing an agile approach to multichannel marketing


We are excited to exhibit and speak at the Digital Pharma Europe conference, May 18-19th, in London.

Your multichannel partners

Meet Alejandra Betancourt, Director of Customer Engagement, Susanne Holm Schäffer, Director of Customer Success, and Sebastian Kölsch, Chief Solutions Officer – and be sure not to miss Sebastian’s session on May 18th at 12:15 pm.

The art of Agile Marketing – Responding to ever-changing customer needs

Agile methodologies enable your digital communications to continually adapt to the market. By adopting an iterative approach, you can see continual improvement and move away from a typical production line process – in which success is only known at the end.

At this presentation, we’ll demonstrate that these methodologies are easy to learn, simple to apply, and yet can transform your digital marketing approach. You will learn how to:

  • Address imperfect market understanding
  • Respond to rapidly changing situations
  • Execute the right channel mix
  • Measure the ROI to improve in quick iterations
  • Implement agile thinking in your marketing and commercial organization

>> Start your multichannel journey here

Related Post