Anthill is attending eyeforpharma’s Marketing and Customer Innovation Europe conference in London, 2-3 November. We will be presenting – giving our take on digital transformation – and, as usual, taking an active part in the discussions and talking about our work at our exhibition stand.
One of the aims of the event is to help close the gap between the best pharma marketers who have implemented holistic, data-driven, digitally-enabled communications and those who are now getting started.
With that in mind, Sebastian Kölsch, Anthill’s Chief Solutions Officer, will present on digital transformation – exploring what this means in practice for companies with very different needs and market situations.
“Companies need a bespoke solution that addresses their particular needs”
Sebastian will explain that the digital transformation case studies that we hear about were created for particular brands, indications, markets and companies. One reason that they work so well is precisely because they are so specific. That means that pursuing exactly the same strategy is unlikely to work. Companies need a bespoke solution that addresses their particular needs – and Sebastian will explain how this is achieved.
About the conference
Marketing and Customer Innovation Europe is a major European pharma event, attracting speakers from innovative companies like AstraZeneca, TEVA, Eli Lilly, Ferring Pharmaceuticals, Takeda, Boehringer Ingelheim, Pfizer, Leo Innovation Lab, Lundbeck, and Salesforce.
The organisers, eyeforpharma, have put together a programme that sets out the opportunities for smarter, more agile ways of engagement that are now before the industry. There are multiple ‘tracks’ that you can follow:
- Multichannel Mastery
- Digital as the Ultimate Enabler
- Customer Experience and Engagement
- Disruptive Innovation
Learn more: http://www.eyeforpharma.com/marketing/
Meet our delegates
To learn how Anthill can help you take the next step on your digital journey, say hello to our team at booth #1. You can be sure of a warm welcome. You can also connect through LinkedIn: