Posts by georgy

Anthill Agency and Actando partnership to transform pharma’s digital skills

The Anthill Academy™ Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy. The Anthill Academy™ distils 17 years of expertise delivering digital consulting, production and implementation for the pharmaceutical industry into a comprehensive, online academy. It was born out of a recognised need…

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What I hope to see at Cannes Lions Health 2018

André Hansen, Creative Director at Anthill Agency in Copenhagen, Denmark shares his excitement for judging at the upcoming Cannes Lions Health and what he hopes to see from this year’s entries. Having the amazing opportunity to cut my teeth on healthcare advertising 13 years ago I simply cannot imagine working in another industry ever again.…

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Is pharma ready to engage virtually?

It is difficult to deny that Artificial Intelligence (AI) and chatbots are a very hot topic at the moment, and for good reason. According to Servion Global Solutions, by 2025 95% of customer interactions will be powered by AI. Customer experiences beyond products This prediction might sound a bit extreme, but there are many benefits…

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Learn how to use digital solutions to their fullest

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

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Activator is the digital innovation that Veeva clients demand

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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eyeforpharma Barcelona 2018: Are we getting bolder?

This year’s eyeforpharma Barcelona showed signs that fresh thinking is beginning to reinvigorate pharma’s approach. The conference presented novel commercial models that are now starting to be implemented, more widespread and innovative uses of technology, and new forms of collaboration. After years when novel ideas were called for but hard to find, there is reason…

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Accelerate your Digital Transformation at eyeforpharma Barcelona

One of the hottest topics for pharma conferences at the moment is Digital Transformation. We are continuously being told how rapidly the world around us is changing and how important it is to adapt to these changes. But are rarely told how. How to adapt? How to overcome the challenges of this new Digital world?…

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Empowering digital content ownership in a multichannel marketing age

Pharma companies are adopting multichannel marketing techniques and expanding their communication across channels. This increases the need for a user-friendly workflow where global and local brand managers can engage with the marketing material in a seamless way. Anthill Activator™ allows you to publish more often, at a lower cost, while staying ahead of the curve. These…

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Anthill at eyeforpharma Barcelona 2018

We are excited to announce that Anthill will be a gold sponsor and active participant at eyeforpharma Barcelona 2018, March 13-15th – one of Europe’s most influential and trend-setting events in pharma, with more than 1300 attendees expected. First let us get the fundamentals right At Anthill, our focus is on the increasingly digital world…

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