The right way to capture customer data

The ability to understand healthcare professionals’ needs and improve services is a big part of the value that digital marketing brings. But it has to be done in the right way.

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Using data to revamp your marketing content for 2016

The year-end should be a time to reflect, to review a whole year’s activity and plan for the next. To look forward, we first need to look back – learning what worked, what didn’t work, and what would (with a slight nudge).

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