HQ marketing

Increase your ROI with better digital content management in Veeva

97% of pharma spends more time managing their content, rather than actually using the assets for marketing and branding. Pharma companies are struggling with leveraging content, even though the issue is an emerging priority with the C-Suite – and amongst CEOs in particular. The amount of time spent on operational details is higher today than…

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eyeforpharma Barcelona 2018: Are we getting bolder?

This year’s eyeforpharma Barcelona showed signs that fresh thinking is beginning to reinvigorate pharma’s approach. The conference presented novel commercial models that are now starting to be implemented, more widespread and innovative uses of technology, and new forms of collaboration. After years when novel ideas were called for but hard to find, there is reason…

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