Multichannel

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person. And 64% of consumers expect companies to interact with them without delay.  These expectations apply to all industries, including pharma. Our customers are also customers of companies…

Read More

Digital CPR – a way to bring your marketing tactics to life

We spoke with Sari Carter, Strategic Marketing Lead at Anthill, to hear how she helps pharma clients think in a more people-centric and less product-centric way. Keep reading to learn what CPR means in life science marketing – and how it can breathe new life into your customer engagement. How do you see customer engagement…

Read More

Anthill Agency and Actando partnership to transform pharma’s digital skills

The Anthill Academy™ Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy. The Anthill Academy™ distils 17 years of expertise delivering digital consulting, production and implementation for the pharmaceutical industry into a comprehensive, online academy. It was born out of a recognised need…

Read More

Learn how to use digital solutions to their fullest

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

Read More
<