Multichannel

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person. And 64% of consumers expect companies to interact with them without delay.  These expectations apply to all industries, including pharma. Our customers are also customers of companies…

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Digital CPR – a way to bring your marketing tactics to life

We spoke with Sari Carter, Strategic Marketing Lead at Anthill, to hear how she helps pharma clients think in a more people-centric and less product-centric way. Keep reading to learn what CPR means in life science marketing – and how it can breathe new life into your customer engagement. How do you see customer engagement…

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Anthill Agency and Actando partnership to transform pharma’s digital skills

The Anthill Academy™ Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy. The Anthill Academy™ distils 17 years of expertise delivering digital consulting, production and implementation for the pharmaceutical industry into a comprehensive, online academy. It was born out of a recognised need…

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Learn how to use digital solutions to their fullest

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

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The art of agile marketing

To be more customer responsive, consider an agile marketing approach – which quickly improves results through a process of rapid market feedback and response.

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What’s next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You know that this is ‘what’s next’ but it seems like too big of a step.

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Can you access your own content?

To make the most of today’s multichannel opportunities you need content that can flow from platform to platform and media to media. But too often your content is locked, stuck or just too difficult to get it to where you want it to be.

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