Storytelling

Webinar recording: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Watch the recording of our latest webinar at your convenience. Related Post Just announced: Anthill’s webinar series for Sprin… 3 fixes:…

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Webinar: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Related Post Webinar recording: The e-detailing wow factor in 2… How to get belief in your product benefits Webinar recording: The…

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Why e-detailing must give options to healthcare professionals

Previously we’ve explained how your e-detailing and CLM materials can be made more credible by building a case and quantifying your messages. That’s the first credibility step. Now you are ready to take it further. Related Post First things first: How to kick-off an e-detailing… How to start CLM and e-detailing projects Are you getting these benefits from…

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How to make your CLM messages more convincing

Credibility is so important in e-detailing. In order to be effective you need customers to have true belief in your product, not just awareness. So how to create it?   Related Post Why e-detailing must give options to healthcare pr… How e-detailing strengthens customer relationships Digital is different: Why new marketing technologi… The right strategy…

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