Storytelling

Activator is the digital innovation that Veeva clients demand

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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Webinar recording: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Watch the recording of our latest webinar at your convenience. Related Post Webinar invitation: Get more from your e-detailing… Webinar: The…

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Webinar: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Related Post What’s the best use of video in digital pharma mar… Exploring the full potential of e-detailing data Webinar recording:…

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Why e-detailing must give options to healthcare professionals

Previously we’ve explained how your e-detailing and CLM materials can be made more credible by building a case and quantifying your messages. That’s the first credibility step. Now you are ready to take it further. Related Post Global pharma communications: Seven ways to make y… How to get faster results with digital communicati… Digital sales: Understanding the ‘adoption…

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How to make your CLM messages more convincing

Credibility is so important in e-detailing. In order to be effective you need customers to have true belief in your product, not just awareness. So how to create it?   Related Post Activator is the digital innovation that Veeva cli… Attend our communication strategy workshops in Bar… Disrupt or be disrupted: how to meet the…

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