Storytelling

Activator is the digital innovation that Veeva clients demand

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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Webinar recording: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Watch the recording of our latest webinar at your convenience. Related Post Why e-detailing must give options to healthcare pr… Save…

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Webinar: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Related Post Two ‘must haves’ for multichannel success How to get belief in your product benefits Webinar invitation: Get more from…

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Why e-detailing must give options to healthcare professionals

Previously we’ve explained how your e-detailing and CLM materials can be made more credible by building a case and quantifying your messages. That’s the first credibility step. Now you are ready to take it further. Related Post Build your e-detailing argumentation How to confirm customer understanding in e-detaili… The art of agile marketing The right strategy for CLM…

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How to make your CLM messages more convincing

Credibility is so important in e-detailing. In order to be effective you need customers to have true belief in your product, not just awareness. So how to create it?   Related Post How to enable each healthcare professional to full… How to add interactivity to your e-detailing Webinar: The storytelling method that works for di……

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