Storytelling

Digital CPR – a way to bring your marketing tactics to life

We spoke with Sari Carter, Strategic Marketing Lead at Anthill, to hear how she helps pharma clients think in a more people-centric and less product-centric way. Keep reading to learn what CPR means in life science marketing – and how it can breathe new life into your customer engagement. How do you see customer engagement…

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Activator is the digital innovation that Veeva clients demand

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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Webinar recording: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Watch the recording of our latest webinar at your convenience. Related Post Why e-detailing must give options to healthcare pr… How…

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Webinar: The storytelling method that works for digital

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to learn what happens next. Related Post Activator is the digital innovation that Veeva cli… Webinar invitation: Get more from your e-detailing… How to make your…

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Why e-detailing must give options to healthcare professionals

Previously we’ve explained how your e-detailing and CLM materials can be made more credible by building a case and quantifying your messages. That’s the first credibility step. Now you are ready to take it further. Related Post How to start e-detailing projects: Superstring tec… The art of agile marketing How to connect HCPs to new channels Digital sales:…

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