Strategy

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person. And 64% of consumers expect companies to interact with them without delay.  These expectations apply to all industries, including pharma. Our customers are also customers of companies…

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Digital CPR – a way to bring your marketing tactics to life

We spoke with Sari Carter, Strategic Marketing Lead at Anthill, to hear how she helps pharma clients think in a more people-centric and less product-centric way. Keep reading to learn what CPR means in life science marketing – and how it can breathe new life into your customer engagement. How do you see customer engagement…

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Learn how to use digital solutions to their fullest

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

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The art of agile marketing

To be more customer responsive, consider an agile marketing approach – which quickly improves results through a process of rapid market feedback and response.

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Make Anthill your strategic partner in Barcelona

We are excited to attend eyeforpharma Barcelona 2017 (March 14-16th) and learn about commercial innovation, customer centricity, and patient engagement. We will also be presenting our multichannel strategy at two workshops.

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