Rethinking pharma communications

How do you adjust your communications to the new multichannel and multi-stakeholder environment?

More complexity

As we move from prescriptions to health outcomes, communication goals become more complex. Audiences increase as patients, payers and KOLs gain more influence over treatment decision making – multiplying the messages and channels required.

Where to focus?

Sebastian Kölsch, Anthill's Chief Solutions Officer, explains how to prioritize and deliver communications that matter.

You will learn

  • How to understand the new pharma ecosystem
  • Why you should create communication tools, not adverts
  • How to personalize and expand the multichannel experience
  • How to connect new audiences with new channels