As we move from prescriptions to health outcomes, communication goals become more complex. Audiences increase as patients, payers and KOLs gain more influence over treatment decision making – multiplying the messages and channels required.
Where to focus?
Sebastian Kölsch, Anthill's Chief Solutions Officer, explains how to prioritize and deliver communications that matter.
You will learn
- How to understand the new pharma ecosystem
- Why you should create communication tools, not adverts
- How to personalize and expand the multichannel experience
- How to connect new audiences with new channels