Video series: Digital content that works

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.

This video series explains the role that content plays in digital marketing and specifically what kind of content you need to get the maximum return on your technology investment.

The series consists of three recordings.

  1. The e-detailing wow factor
  2. The storytelling method that works for digital
  3. The right content for rich data

The first looks at content that works even when the novelty of mobile devices like the iPad wears off. For the second once, we'll give a little masterclass for storytelling in e-detailing. And lastly we'll look at the role that content plays in getting the all-important rich customer data to inform your marketing.