HQ Digital Marketing Handbook

Get the strategy that works 

The HQ digital marketing handbook tells you how to balance central control with local freedom –giving detailed practical advice on how to achieve it.

  • How to collect and share the right kind of data
  • How to provide content that affiliates love
  • How to ensure that you get local support
  • How to get a smooth localisations process

Get your questions answered

The issues that international marketers face often have simple solutions or can be avoided completely by setting up projects in the right way.

Get the answers to common challenges:

  • Affiliates argue that the core materials aren’t relevant to their market.
  • Affiliates mistrust data collection.
  • Local markets continually change their mind during localisation.
  • New hires don’t understand the tools and use their old methods.
  • Local usage of digital materials falls off after a couple of months.
  • Markets really are different so it’s impossible to find something that works for everyone.

Want to catch up on other Anthill activities and articles?

Anthill Agency and Actando partnership to transform pharma’s digital skills

24. May 2018

The Anthill Academy™ Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy. The Anthill Academy™ distils 17 years of expertise delivering digital consulting, production and implementation for the pharmaceutical industry into a comprehensive, online academy. It was born out of a recognised need…

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What I hope to see at Cannes Lions Health 2018

1. May 2018

André Hansen, Creative Director at Anthill Agency in Copenhagen, Denmark shares his excitement for judging at the upcoming Cannes Lions Health and what he hopes to see from this year’s entries. Having the amazing opportunity to cut my teeth on healthcare advertising 13 years ago I simply cannot imagine working in another industry ever again.…

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Is pharma ready to engage virtually?

26. April 2018

It is difficult to deny that Artificial Intelligence (AI) and chatbots are a very hot topic at the moment, and for good reason. According to Servion Global Solutions, by 2025 95% of customer interactions will be powered by AI. Customer experiences beyond products This prediction might sound a bit extreme, but there are many benefits…

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Learn how to use digital solutions to their fullest

24. April 2018

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

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Activator is the digital innovation that Veeva clients demand

18. April 2018

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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eyeforpharma Barcelona 2018: Are we getting bolder?

19. March 2018

This year’s eyeforpharma Barcelona showed signs that fresh thinking is beginning to reinvigorate pharma’s approach. The conference presented novel commercial models that are now starting to be implemented, more widespread and innovative uses of technology, and new forms of collaboration. After years when novel ideas were called for but hard to find, there is reason…

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