HQ Digital Marketing Handbook

Get the strategy that works 

The HQ digital marketing handbook tells you how to balance central control with local freedom –giving detailed practical advice on how to achieve it.

  • How to collect and share the right kind of data
  • How to provide content that affiliates love
  • How to ensure that you get local support
  • How to get a smooth localisations process

Get your questions answered

The issues that international marketers face often have simple solutions or can be avoided completely by setting up projects in the right way.

Get the answers to common challenges:

  • Affiliates argue that the core materials aren’t relevant to their market.
  • Affiliates mistrust data collection.
  • Local markets continually change their mind during localisation.
  • New hires don’t understand the tools and use their old methods.
  • Local usage of digital materials falls off after a couple of months.
  • Markets really are different so it’s impossible to find something that works for everyone.

Want to catch up on other Anthill activities and articles?

Job opportunity: Junior Account Manager

8. February 2019

Are you looking for a job where you can grow and learn from some of the best people in the communication business? We are a Digital Communication Agency in the pharma industry, and we are looking for an ambitious Junior Account Manager that is ready to be a part of our commercial department. Do you…

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Job opportunity: Maternity Cover for Delivery Director

30. January 2019

Our fantastic Delivery Director is pregnant and, therefore, we need cover for at least eight months (with the possibility of extending employment, in this or another role). This is a great opportunity to work at the forefront of digital transformation with some of the world’s largest pharmaceutical brands, in a dynamic and fast-growing agency. About…

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Job opportunity: Junior Technical Services Consultant

18. December 2018

We are looking for a Junior Technical Services Consultant to support the Anthill Technical Services Consultants.  This is a great opportunity to be part of a technical team that is on the forefront of digital transformation with some of the world’s largest pharmaceutical brands, in a dynamic and fast-growing agency. About the position The Junior…

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How bots can help your content reach HCPs where they are

13. December 2018

By now, we’ve all heard the statistics about the number of health apps on the App Store and Google Play (thousands and more every day). Because of this, the apps that pharma has been creating are rarely even discovered, let alone downloaded. Most people probably also know that the product websites that they build for…

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Transform your digital experience at Veeva Commercial & Medical Summit

26. November 2018

Anthill will be attending the Veeva Commercial & Medical Summit in Madrid this year, and as a Veeva Technology Partner we look forward to both hearing more about what we can expect from Veeva, as well as engaging with our clients and partners about our vision for digital transformation in the industry. We’ll be showcasing…

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Job opportunity: Technical Services Consultant

23. November 2018

We are looking for a Technical Services Consultant to join the Anthill Technical Department in Copenhagen to strengthen our consulting offerings. This is a great opportunity to work at the forefront of digital transformation with some of the world’s largest pharmaceutical brands, in a dynamic and fast-growing agency. About the position The Technical Services Consultant’s…

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