Get the strategy that works
The HQ digital marketing handbook tells you how to balance central control with local freedom –giving detailed practical advice on how to achieve it.
- How to collect and share the right kind of data
- How to provide content that affiliates love
- How to ensure that you get local support
- How to get a smooth localisations process
Get your questions answered
The issues that international marketers face often have simple solutions or can be avoided completely by setting up projects in the right way.
Get the answers to common challenges:
- Affiliates argue that the core materials aren’t relevant to their market.
- Affiliates mistrust data collection.
- Local markets continually change their mind during localisation.
- New hires don’t understand the tools and use their old methods.
- Local usage of digital materials falls off after a couple of months.
- Markets really are different so it’s impossible to find something that works for everyone.
Want to catch up on other Anthill activities and articles?
In our new e-book we show how you can take your eDetailing content and make it available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable. New technologies and Anthill knowhow actually make this quite simple – so you can act quickly to dramatically raise the level of service that you’re…Read More
In our latest e-book, we explain how to do something truly revolutionary: provide 24/7 service to HCPs, while also increasing the ROI of your existing digital investments – all made possible with two easy-to-implement and quick-to-deploy technologies. Keep reading for a taste of the new e-book and the all-important download links. A clear opportunity Usually,…Read More
We are seeking an experienced, innovative and ambitious Director of Strategy to lead the strategy team and expand the product and service line offering. This is a great opportunity to work at the forefront of digital transformation with some of the world’s largest pharmaceutical brands, in a dynamic and fast-growing agency. Send your CV and…Read More
Anthill Agency, a leading life sciences digital agency, has unveiled Anthill Activator™, which enables Veeva users to more efficiently manage their digital resources. Activator makes it easy to create and localise content – improving internal collaboration and powering a much faster response to market demands. “Anthill Activator™ will transform how people can work with their…Read More
Anthill on jury panel at Cannes Lions – lessons from today’s best health communications This year Anthill, represented by our Creative Director André Hansen, was chosen to join the Health and Wellness jury at Cannes Lions – the most established and coveted awards festival for the creative and marketing communications industry. Cannes Lions trophies are…Read More
97% of pharma spends more time managing their content, rather than actually using the assets for marketing and branding. Pharma companies are struggling with leveraging content, even though the issue is an emerging priority with the C-Suite – and amongst CEOs in particular. The amount of time spent on operational details is higher today than…Read More