Get the strategy that works
The HQ digital marketing handbook tells you how to balance central control with local freedom –giving detailed practical advice on how to achieve it.
- How to collect and share the right kind of data
- How to provide content that affiliates love
- How to ensure that you get local support
- How to get a smooth localisations process
Get your questions answered
The issues that international marketers face often have simple solutions or can be avoided completely by setting up projects in the right way.
Get the answers to common challenges:
- Affiliates argue that the core materials aren’t relevant to their market.
- Affiliates mistrust data collection.
- Local markets continually change their mind during localisation.
- New hires don’t understand the tools and use their old methods.
- Local usage of digital materials falls off after a couple of months.
- Markets really are different so it’s impossible to find something that works for everyone.
Want to catch up on other Anthill activities and articles?
Anthill on jury panel at Cannes Lions – lessons from today’s best health communications This year Anthill, represented by our Creative Director André Hansen, was chosen to join the Health and Wellness jury at Cannes Lions – the most established and coveted awards festival for the creative and marketing communications industry. Cannes Lions trophies are…Read More
97% of pharma spends more time managing their content, rather than actually using the assets for marketing and branding. Pharma companies are struggling with leveraging content, even though the issue is an emerging priority with the C-Suite – and amongst CEOs in particular. The amount of time spent on operational details is higher today than…Read More
Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person. And 64% of consumers expect companies to interact with them without delay. These expectations apply to all industries, including pharma. Our customers are also customers of companies…Read More
We spoke with Sari Carter, Strategic Marketing Lead at Anthill, to hear how she helps pharma clients think in a more people-centric and less product-centric way. Keep reading to learn what CPR means in life science marketing – and how it can breathe new life into your customer engagement. How do you see customer engagement…Read More
The Anthill Academy™ Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy. The Anthill Academy™ distils 17 years of expertise delivering digital consulting, production and implementation for the pharmaceutical industry into a comprehensive, online academy. It was born out of a recognised need…Read More
André Hansen, Creative Director at Anthill Agency in Copenhagen, Denmark shares his excitement for judging at the upcoming Cannes Lions Health and what he hopes to see from this year’s entries. Having the amazing opportunity to cut my teeth on healthcare advertising 13 years ago I simply cannot imagine working in another industry ever again.…Read More