News & views

Stay updated on Anthill news and events. And get the latest thinking with regular insights and knowledge to make the most of your digital technology.

What I hope to see at Cannes Lions Health 2018

May 1, 2018

André Hansen, Creative Director at Anthill Agency in Copenhagen, Denmark shares his excitement for judging at the upcoming Cannes Lions Health and what he hopes to see from this year’s entries. Having the amazing opportunity to cut my teeth on healthcare advertising 13 years ago I simply cannot imagine working in another industry ever again.…

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Is pharma ready to engage virtually?

Apr 26, 2018

It is difficult to deny that Artificial Intelligence (AI) and chatbots are a very hot topic at the moment, and for good reason. According to Servion Global Solutions, by 2025 95% of customer interactions will be powered by AI. Customer experiences beyond products This prediction might sound a bit extreme, but there are many benefits…

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Learn how to use digital solutions to their fullest

Apr 24, 2018

We know that digital initiatives, such as eDetailing, allow us to capture data. According to a survey conducted by Altimeter, 96% of executives believe that improving their data analysis capabilities are fundamental to delivering a great customer experience. Yet, we often see that a lot of companies are missing the frameworks and processes to actually…

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Activator is the digital innovation that Veeva clients demand

Apr 18, 2018

Anthill is buzzing over Activator, our latest digital innovation, which we just showcased at eyeforpharma Barcelona this year. To explain what’s got people in the agency so motivated and people in the industry so excited, we spoke with Tor Kristensen, Chief Technical Officer, to find out more about the features of this novel solution for…

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eyeforpharma Barcelona 2018: Are we getting bolder?

Mar 19, 2018

This year’s eyeforpharma Barcelona showed signs that fresh thinking is beginning to reinvigorate pharma’s approach. The conference presented novel commercial models that are now starting to be implemented, more widespread and innovative uses of technology, and new forms of collaboration. After years when novel ideas were called for but hard to find, there is reason…

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New e-book: multichannel e-detailing

The simple way to extend customer experience