Pharma AI solution: content discovery, planning, and generation

To meet HCP expectations for personalised engagements, we need to evolve how we work with content. The systems and procedures of the past are no longer fit for purpose. We know change is needed but fear the complexity and disruption of remaking everything anew. But what if we didn’t have to change everything? What if you could take what’s already built and just make it work? With Arcane, you can.

Create content faster & cheaper: Personalisation requires boosting production by at least two or three times the volume that companies currently manage. With Arcane you can—without breaking budgets.

Personalize & segment content automatically: Fully implementing omnichannel strategies requires producing multiple versions of tactics that meet the specific requirements of different profiles. Arcane makes this easy.

Solve content discovery and re-use: Despite the need to increase production, most content is never used. Arcane makes content instantly accessible, enabling you to realise the full value of existing investments.

Break down language barriers: Translate tactics, slides, presentations and more into local languages for rapid adaption and re-use. Want to talk to Arcane in your own language? Go right ahead.

Automate tactic creation: Agencies provide the most value in strategic thinking and breakthrough creative rather than tactic building. AI should handle the production volume. With Arcane it can—safely and efficiently.

Arcane enables you to unlock AI’s potential in pharma in a safe, simple, and easy way. Designed specifically for the demanding needs of healthcare, Arcane solves pharma’s content discovery, reuse and creation challenges. It reduces costs, removes complexity, and accelerates production — providing compliant content in the high volumes required by today’s personalised marketing strategies.

Content discovery: Arcane continually synchronises your global content, making it fully accessible in over 30 languages. As a result, people across your organisation can simply ask Arcane for whatever they need—no matter where it was created— and access it, fully translated in seconds.

Content generation: Arcane can build tactics. Because it understands your content libraries, systems and requirements, you can instruct Arcane to create new tactics that leverage existing approved assets—and provide them according to your design systems, template specifications, and MLR requirements.

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Arcane connects your entire organisation to your global content, helping you extract more value in an interactive way. It synchronises your entire DAM—whether it is PromoMats, MedComms, Aprimo or other systems—and makes all of that material easily accessible in over 30 languages. Then, to find what you need, just start a dialogue with Arcane in your own language.

Arcane will, of course, show you everything available on a particular topic when asked. But it can handle far more than general searches. You can be highly specific, requesting that Arcane pinpoint precisely what you need to complete a task — and even where to look. For example, you can ask Arcane to find tactics or content modules that would be relevant for specific use cases. Or identify potential scientific statements in research papers. Or assist with competitive analysis by reviewing GTM strategy documents in specific libraries.

Arcane can even help you plan campaigns in detail. For example, you can tell Arcane that you wish to implement an omnichannel campaign for oncologists that uses web, email and face-to-face channels. Then, ask what objections you might encounter and what studies or interviews can inform the content strategy work. Whatever answer you need, Arcane is there to help.

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Arcane further accelerates your marketing by enabling the safe use of generative AI in pharma. Because Arcane ‘understands’ the entirety of your digital content across markets, it can leverage those assets to generate new tactics in a compliant way. The results are trustworthy and approvable because Arcane only uses your content, repurposing already approved materials. This approach avoids the risks inherent in consumer AI solutions.

You simply prompt Arcane, stating your requirements. Arcane then finds the assets that are MLR approved, uses the parts of them that are relevant, builds the content using a design system — and then delivers the finished tactic in a suitable template e.g. for Marketing Cloud or Veeva CRM.

In this way, Arcane revolutionises the content supply chain in pharma. You can now do in seconds what would have taken creative teams weeks to achieve.

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Arcane activates your existing investments — unlocking more value and enabling you to achieve long-held ambitions and solve pressing pharma marketing challenges.