• Provide online detailing that HCPs increasingly prefer
• Increase marketing reach through greater efficiency
• Boost contact frequency by increased flexibility
• Provide highly-engaging interactive presentations
• Integrate remote into omnichannel customer journeys
• Enable affiliates to implement with confidence
Remote detailing enables reps and MSLs to engage healthcare professionals (HCPs) online — replicating the in-person experience — while providing more flexibility and opening new opportunities. This remote revolution is changing how the sales force and MSLs engage with HCPs.The efficiency of remote contact (less time travelling and waiting to see HCPs)increases the level of service that can be provided. By deploying remote engagement, your reps can see more doctors and engage more frequently with their contacts.
Today's remote detailing solutions provide a high quality experience.These solutions can deliver interactive content that keeps HCPs engaged, provide in-session data that enables reps to discover individual HCP needs, and enable presenter video that gives the personal touch. Anthill’s remote detailing solutions provide the complete package: the strategy that sets you up for success, technology optimisation, and the content that delivers a high-value experience to HCPs every time.
Talk to us about your opportunities with an increasingly vital channel for HCP engagement.
Remote detailing is now established as an essential HCP engagement channel. Preferred by many HCPs over in-person visits, excellence in this channel is a significant competitive advantage. Today’s remote detailing solutions enable reps and MSLs to communicate online impactfully. Adding opportunities for interactivity to presentations, for example, involves HCPs in the presentation and discourages multitasking (i.e. checking emails). Presenter video likewise increases engagement and keeps the relationship-building personal touch of in-person meetings.
In-session 'mini-polls' are an excellent way for reps to learn about the audience's knowledge levels. These polls can be run at the start of a call, enabling HCPs to direct the session towards topics that benefit them the most.And, when content is interactive, reps can get continual live feedback — via in-built data dashboards — that help them respond to needs revealed during the conversation.
Remote detailing also offers unique opportunities. MSLs and scientific specialists, always popular and in-demand, can be 'dialled' into sessions to answer an HCP's specific questions or lead special sessions for multiple participants. Because remote engagement makes it easy, you can provide these memorable, high-quality experiences far more regularly.
Read our in-depth guide to remote detailing
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Start the conversationAt Anthill, we ensure the perfect remote session and pay attention to the pre-call and post-call experience. With evermore invites for remote sessions, companies need their pre-call experience to stand out and ensure thatHCPs are keen to engage. Invitations must be clear, motivational, and occur at the right moments. And following a remote session, the engagement shouldn’t stop but be continued in other channels — to reinforce the content just discussed and enable HCPs to take the next step.
Ideally, every remote session would form part of a larger omnichannel customer journey in which HCPs continually move forward through an ecosystem of connected channels. In fact, remote detailing can play a critical role in customer journey design — providing regular opportunities to discuss topics and issues raised in other digital channels such as approved email or automated HCP engagement systems.
Remote engagement has proven its value, providing new levels of flexibility and increasing the reach and capabilities of your sales force. And now that HCPs know what’s possible, expectations are rising. Companies that meet these needs — delivering a quality experience that rewards attention — operate with significant competitive advantage.
Get the marketing strategies that realise the full flexibility that remote offers — and build your company's reputation for consistently delivering excellence in online engagements.
Partner with our technology experts who maximise your benefits from the technical solution — fixating on the details to ensure everything works exactly as it should.
Stand out with creative that focuses attention, involves HCPs in your product story, and propels people forward to the next engagement.
Take account of the ‘Human Factor’ and get the full benefit from remote technology by ensuring that affiliates fully understand, support, and implement the solution in their markets.
Anthill can partner with you throughout the remote detailing process — providing services that take you all the way from developing the strategy to analytics that demonstrate ROI. And at any point in between. So, if you're looking for an experienced remote engagement partner, get in touch.
Provide my remote engagement strategy
Create remote content that better engages HCPs
Design my remote pre-engagement and post-engagement experience
Optimise my existing content for Teams or Zoom
Connect my remote experience to other channels
Empower my reps and MSLs to use remote with confidence
Work with an experienced partner that understands the strategy, technology, content, and human factors that determine remote detailing success.
