• Deepen existing HCP relationships and reach new customers
• Empower HCPs to access information whenever required
• Provide an interactive guided and engaging experience
• Repurpose content to boost ROI on your marketing investments
• Build omnichannel experiences by connecting to other channels
• Fully-scripted for compliance and easy MLR approval
Anthill’s online detailing solutions enable you to extend and deepen your customer relationships. Developed on a ‘self-service’ model, your content is made securely accessible 24/7. HCPs simply connect, login and start exploring your content — guided by an in-built digital brand assistant. The accessibility and experience provided by self-detailing has proven highly popular with HCPs. In fact, we are seeing longer engagement with self-service solutions than even in-person meetings. And physicians will return multiple times for further exploration, boosting contact frequency.
With many HCPs rating virtual engagements favourably, and growing preferences for more on-demand and personalised pharma content, we believe that self-service solutions are now essential in modern pharma marketing. Talk to us about your opportunities for creating cost-effective and engaging brand communications in a popular new channel.
Anthill’s self-detailing solutions work through a process of ‘structured conversations’. We detail all interactions in advance. This provides physicians with the freedom to explore your content in full, while benefitting from interactions with a digital brand assistant that makes the experience engaging. At the same time, our structured approach ensures that the solution is fully compliant. All dialogues are scripted and approved by MLR in advance. In fact, Anthill has experienced some of the fastest approvals ever with self-detailing. If you have invested in eDetailing or other marketing content, we highly recommend putting it to work in on-demand solutions.
Learn how a major global pharma company increased customer reach while reducing cost-per-contact
Through careful design, we ensure your self-detailer meets individual customer needs. The in-built digital brand assistant presents HCPs with options at every step — enabling choices on topics to review and highlighting related information to explore. The assistant can also account for individual content preferences. For example, some HCPs prioritise clinical studies, wanting a deep dive into the science. Others may prefer a short summary before exploring the issues in media such as video. The digital assistant will even remember where they left off, enabling them quickly re-engage with your product story on their next visit. In this way, HCPs are gently guided through your material while always remaining in control of what they see.
Download our in-depth guide to self-detailing for the full explanation of what it offers, how it works, and why HCPs respond so positively
HCP experience: provide personalised content on demand 24/7
Reach: access many more HCPs with convenient and engaging content
Contact frequency: no limits to repeat HCP engagements
Relevance: reveal HCPs real interests to improve in-person meetings
Omnichannel: connect to other channels for better customer journeys
Cost effective: unlock value by repurposing content for self-detailers
Anthill can partner with you throughout the self-service detailing process — providing services that take you from developing the framework all the way to analytics that demonstrate ROI. We have built numerous self-detailing systems in recent years and have the experience to ensure a smooth process. And it can happen faster than you might think. A self-detailer can be launched in just a few months. Talk to us about what’s possible for your brands.
Get the core framework with the overall content plan for your self-service detailer, the scripted dialogue structure, connections to other channels, and analytics to track engagement.
Partner with our technology experts who maximize your benefits from the technical solution and fixate on the details to ensure that everything works as it should.
Ensure the right HCP experience with interactive elements, visuals that bring your brand to life, and copywriting with exactly the right tone-of-voice for your content and brand assistant.
Take account of the ‘Human Factor’ – and get the full benefit from self-service detailing – by ensuring that affiliates fully understand, support and implement the solution in their markets.
Self-detailing solutions make better use of your content assets, increase HCP reach, and provide a quality on-demand experience. These systems are already operating in the market. They are fully integrated into many companies’ sales and marketing activities. And are currently providing considerable competitive advantage.
Provide my self-guided detailing strategy and content framework
Adapt my existing materials for self-service detailing
Design and build my self-service detailing solution
Create a digital brand assistant to guide HCPs through the material
Create new detailing content for my self-service channel
Empower affiliates to implement the solution
Talk to us about the latest developments in on-demand self-detailing solutions.
