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Every brand poses its own specific issues – we know from our clients that there are plenty of shared challenges in pharma too. Some of these are timeless questions which can now be solved in new and better ways.
At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.
Remote detailing has been increasing steadily over the last decade. It was clear that it would have a big part to play in pharma sales and marketing in the future. Last year turbocharged that. Now it’s an essential channel.