Pharma AI services

Anthill understands the tremendous opportunity of AI to accelerate pharma marketing and better engage HCPs by meeting their individual needs at scale. Our solutions unlock the potential of AI in HCP engagement — enabling marketers to free themselves from managing the content supply chain and focus on actively meeting their customers' needs.

Pharma marketing is too specialised for generic solutions. Anthill’s AI products and services are industry specific, solve real pharma marketing challenges, and are tailored to each company’s requirements. Our approach is to work closely with healthcare companies, enabling you to harness the power of AI in a way that is safe and meets the realities of pharma marketing — accounting for MLR, localisation, and complex marketing environments.

At Anthill, we believe that there is tremendous potential to combine AI with what you have already built. Your investments in technologies such as CRM and DAM systems and your medical and brand content can all be leveraged with AI. Consequently, Anthill’s AI services and products are designed to maximise the potential of your existing investments, extract far more value, and deliver massive upside without business disruption.

For example, Anthill AI solutions can unify all your marketing content and strategy documents and make everything fully accessible in any language. The result is a new kind of ‘AI marketing assistant’ that can find whatever you need, answer specific questions, and make recommendations. Want to know how to present certain information? Plan the best follow-up to remote detailing sessions? Or identify the most effective message for a particular customer profile? The AI can provide that — and then help you create the materials.

Arcane is Anthill’s pharma AI solution. It enables you to unlock AI’s potential in pharma in a safe, simple, and easy way. Arcane solves pharma’s content discovery, reuse and creation challenges. Arcane reduces costs, removes complexity, and accelerates production — providing compliant content in the high volumes required by today’s personalised marketing strategies.

Content discovery: Synchronise your global content, making it fully accessible in over 30 languages. As a result, people across your organisation can simply ask Arcane for whatever they need—no matter where it was created— and access it, fully translated in seconds.

Content generation: Generate content and build tactics. You can instruct Arcane to create new tactics that leverage existing approved assets—and provide them according to your design systems, template specifications, and MLR requirements.

Anthill enables you identify the relevant use cases for AI and implement the solutions. Our consultancy combines Anthill’s recognised AI technology expertise with a deep understanding of the life sciences. In other words, we understand pharma business processes and how AI can transform them. As a result, our solutions solve pressing pharma marketing challenges and enable you to act on long-held ambitions.

• Opportunity assessment: identify the specific areas where AI will most benefit your organisation in the short and long term — delivering a clear roadmap for implementation

• Content supply chain efficiency: streamline and simplify production processes and combine generative AI with design systems to enable high-volume on-brand content

• Process automation: apply AI to automate routine tasks — enabling talented people inside your organisation and agencies to focus on providing real value

• Omnichannel enablement: boost production of highly targeted, persona-relevant content and leverage data to identify the most effective customer journeys

• MLR efficiency: automate risk management procedures, remove the unnecessary duplication of work, and enable MLR to prioritise and focus

• Marketer empowerment: improve marketing effectiveness with on-demand strategy recommendations and remove roadblocks to fast content creation and deployment

• Training: build AI capabilities across your organisation with training sessions that demonstrate how to apply AI solutions to everyday pharma marketing challenges

Anthill’s AI services enable you to build the large content libraries required by omnichannel strategies and respond to HCP preferences with highly-targeted communications. For example, AI makes ‘content versioning’ highly efficient. One piece of ‘neutral’ copy — with all the claims in place — can become 10, 20, 30 or more pieces of content in any language you require. As a result, you can now meet the needs of very different HCP profiles and respond to highly-specific contexts.

AI can then help you assemble that content into complete tactics — dealing with the complexity of matching the right content to the right profile for you. For example, you can prompt an AI to generate an email, in any language, targeted to cardiologists who have attended a recent congress. Or you can be more specific and request a series of three emails that each explore different aspects of the knowledge provided at that event.

By automating tactic creation in this way, you can respond faster to the market and free agencies to focus on where they provide the most value: strategic thinking and breakthrough creative. As a result, AI can transform your omnichannel customer journey planning and the elevate the quality of customer experiences you provide. HCPs will notice the difference.

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Apply AI technologies to revolutionise your marketing and access the full potential of omnichannel in a safe, fast and efficient way. Partner with Anthill to make it happen. With a long history of continual innovation in pharma, we understand how to get great ideas implemented in healthcare.