• A transformational content excellence company dedicated to the pharma sector
• Enabling global healthcare companies to access the full potential of digital technology
• Building content ecosystems that power HCP engagements around the world
• Optimising content supply chains and removing complexity to speed MLR and increase production volume
• Providing fully-supported technology products that unlock new opportunities for pharma marketers
• Enabling companies to provide high quality, personalised engagements at scale
Anthill is a transformational content excellence company. We partner with pharma companies to build content ecosystems that power HCP engagements around the world. In this way, we empower you to meet growing HCP expectations for high-quality, personalized experiences.
Our work comprises both an internal focus—unlocking the potential for excellence in your marketing organisation—and an external HCP focus that optimises content delivery, relevancy, and performance. By applying content excellence principles and technologies, our work removes complexity, speeds MLR approvals, increases content production volume for omnichannel strategies, and enables the rapid creation of tactics like eDetailers, approved emails, websites, and automated engagement solutions.
Designed for pharma’s specific and exacting requirements, our solutions enable you to meet the big pharma marketing challenges: omnichannel's high content volume demands, growing HCP expectations for personalised experiences, and the necessity of continual product launch excellence
Clients come to Anthill for something different—not 'bespoke' tactics but rather fully functioning content and marketing ecosystems. Our solutions enable you to meet the big pharma marketing challenges: omnichannel's high content volume demands, growing HCP expectations for personalised experiences, and the necessity of continual product launch excellence.
Healthcare is different from other sectors, with specific challenges. Pharma marketing is complex, with multiple audiences and interest groups. It is more regulated, requiring content to receive stringent reviews. Markets are diverse, with 'rules of engagement' that can differ widely. In other words, you can't simply ‘cut’ what works in other sectors and ‘paste’ it into healthcare.
For too long, that meant thinking, "We can't do that in pharma," when, in fact, we can — just differently.
When done correctly, pharma can access AI's content generation capabilities. With the right tools and practices, MLR can approve content quickly and safely. Technology can personalise the customer experience for HCPs. Everything can be more efficient and cheaper. It's just that pharma needs specific solutions. Once the underlying problems are solved, you can achieve so much more. Anthill exists to help you do just that.
From establishing a fighting-fit omnichannel marketing organisation to enabling HCPs to engage with chatbot-powered self-detailing solutions, our work unlocks the potential of digital technologies in healthcare marketing.
Case study: the use of online automated detailing to extend HCP interactions and increase ROI of existing digital content.
Don't let your training materials gather dust. Learn how to activate investments and build a culture of continuous learning with AI-generated video content.
Case study: the processes, technologies and content required to build a fully functional omnichannel marketing organisation
This webinar shows how AI and human creativity are transforming content creation for pharma companies, helping you deliver impactful, compliant content at scale while enhancing engagement with HCPs and patients.
Let’s solve a big pharma marketing challenge — integrating AI, optimising your content supply chain, orchestrating omnichannel, or building the channels that engage HCPs in your product story.
