Anthill Academy

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Empower your marketing team to successfully embrace digital transformation.

The Anthill Academy™ is a comprehensive, digital marketing eLearning programme, specifically designed for the pharma and life-science industry.

[:en]academy logo[:]

Empower your marketing team to successfully embrace digital transformation. 

The Anthill Academy™ is a comprehensive, digital marketing eLearning programme, specifically designed for the pharma and life-science industry.

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The pharmaceutical industry is sophisticated and complex and it requires a contextual onboarding to digital.

With Anthill’s 17 years of experience in mastering digital in pharma, this programme is taking users through interactive modules with real cases and practical examples of best-in-class digital marketing while ensuring an aligned approach and shared language for implementing marketing tactics.

The eLearning programme is hosted on PharmAcademy. Read more about our partnership here.

Katrine Bach, CEO Anthill Agency:

“Pharma needs to accelerate its digital adoption and while we can learn a lot from outside industry, pharma is unique. We know that the industry requires contextualised training, which led us to reflect on our own role in bringing the industry up-to-speed with digital. For our clients to succeed, we need to help them grow their in-house capabilities. Therefore, we’ve decided to share our own methodologies on digital strategies and solutions. In doing so, we extend our engagement with our clients, becoming not just as a digital provider but a true digital partner.”

Anthill Academy Learning Principles

– we believe individual needs and preferences are key motivational drivers

Rich media and communication directed to various cognitive
dispositions caters for individual learning preferences.

– we believe in making learning fun, interesting, bit-sized and interactive

Clear and concise storytelling stimulates mastery and retention.
Rich on exercises to stimulate reaection and entrench learning.

– we believe learning needs to be based on experience in order to be useful

Content rich with cases connects to a learner’s existing knowledge. Methodologies and tools for learners to apply to their own practice.

– we believe learning should be measured on observable effect & achieved mastery

Pre and post-assessment identifies personal development needs and establishes a benchmark around which to monitor progress.

Personalised – we believe individual needs and preferences are key motivational drivers

Rich media and communication directed to various cognitive
dispositions caters for individual learning preferences.

Engaging – we believe in making learning fun, interesting, bit-sized and interactive

Clear and concise storytelling stimulates mastery and retention.
Rich on exercises to stimulate refection and entrench learning.

Relevant – we believe learning needs to be based on experience in order to be useful

Content rich with cases connects to a learner’s existing knowledge. Methodologies and tools for learners to apply to their own practice.

Impactful– we believe learning should be measured on observable effect and achieved mastery

Pre and post-assessment identifies personal development needs and establishes a benchmark around which to monitor progress.

Anthill Academy Overview

Anthill Academy comprehensively addresses every element of digital excellence and the considerations that need to be kept at centre stage when working towards it.

ESSENTIAL

The modules in this level will give you and your colleagues a robust and aligned understanding of digital marketing and the key principles that drive its success.

ADVANCED

With a shared basic understanding acquired in the Essential level, we proceed to unfolding the methodologies and tools, which you can apply in your own organisational practice.

EXPERT

These modules take users to the cutting-edge of digital marketing. The topics covered illustrate today’s most advanced digital considerations, enabling you to discuss and ultimately achieve true digital excellence. 

CUSTOM

With the Essential to Expert modules on offer, we know that you and your organisation will be confident in your ability to achieve your most ambitious digital marketing goals. Anthill does however offer bespoke modules and workshops that are customised to you and your individual needs. 

The programme is designed to build the digital marketing competences of pharma brand teams and your marketing colleagues around the world. The course begins with five modules that teach the fundamental principles of digital marketing and establish a shared pool of knowledge in your organisation. Beyond these five modules, you can progress further – building your digital competences by signing up for the Advanced and Expert levels.

MEANINGFUL CONTENT

Each module contains interactive content, downloads, exercises and assessments. Designed to fit busy schedules, the content is provided in ‘bite-sized’ elements that allow for continual and rapid progress.

MODULE 1

Getting started with digital marketing

What is digital marketing and how does it relate to your work? Today’s world demands the use of sophisticated, strategic digital solutions in order to achieve business outcomes.

MODULE 2

Understanding
customer behaviour

We need to ensure that our initiatives are built in-line with the needs of our customers. Their behaviour will determine the success of our business, so it’s their needs that need to be at the centre of what we do.

MODULE 3

Creating superior customer experiences

If we want to influence the behaviour of our customers, we need to give them enriched, meaningful experiences with every interaction, building on our relationship with them at every stage.

MODULE 4

Building digital solutions

Achieving these superior customer experiences will require digital solutions that support you at every step along the way. Built towards the needs of the customers, these solutions represent the execution of your strategic initiatives.

MODULE 5

Measuring success

Of course, the work that we do will need refining and updating in line with real-world feedback. This is only becoming more apparent with the increasing rate of change that characterises our world.

Want to get a free demo?

To get a free demo and learn more about Anthill Academy™, please contact Maria Rosenbech Simonsen.

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