Learn how Anthill enables healthcare companies unlock the potential of digital technologies. Our Insight articles highlight new opportunities and solutions to healthcare marketing challenges. If you like what you read, subscribe to our newsletter — and get insights delivered to your inbox once a month.
Learn how new HCP engagement models are enabling products to break through in a rapidly-changing environment. This Insight explains what it takes to succeed.
Learn how combining medical content with digital communication techniques builds relationships with HCPs, opens doors, and increases content engagement.
How ‘content experience’ boosts pharma product launches by realising the full engagement potential of your marketing content.
Learn how you can safely begin implementing AI technologies into your marketing right now — and work with confidence knowing that regulations are being followed.
Learn how to overcome common challenges in pharma omnichannel implementation — and get insights on how you can prepare your marketing organisation.
Learn how to work with HCP profiling in a way that is manageable and economically feasible for all pharma organisations — and unlock the potential of omnichannel marketing.
Learn how the best performing pharma marketers are responding to changing HCP engagement preferences by remixing channels — and turning up the volume on digital content.
Learn why video is now playing an ever-larger role in HCP engagement — and discover how you can apply it in an impactful yet cost-effective way to your marketing strategies.
Learn what kind of content builds HCP relationships and increases access. This Insight explains the overall content strategy to increase HCP engagement and details the practical steps you can take.
Learn how to access the full potential of omnichannel in pharma product launches. This Insight explores the fundamental building blocks and highlights techniques that every company can apply.
As pharma marketing becomes ever more digital, the way that we create content is changing. In the past, everyone focused on individual assets. Now, forward-thinking companies work with ‘design systems' to unlock digital technology's scalability.
In contrast to multichannel, an omnichannel strategy begins with your customers' needs, not by creating channels. Omnichannel is an experience designed to match a specific HCP profile — or series of profiles — with content that is delivered in successive engagements
At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.
We’ve collected 10 challenges that many life science companies are facing right now — and provided a solution to each one. How many apply to your company or brand?
Approved email can be highly effective – empowering reps with pre-approved content to engage HCPs. And it’s definitely been proving its worth right now with face-to-face HCP meetings being restricted. But it still has to be done right.
Remote detailing is now an essential pharma marketing channel. Best practices have been established that deliver quality remote experiences every time. Learn what it takes to meet (and exceed) HCP expectations.
You’ve likely heard a lot about modular content over the last few years. It’s often described as being the future of content in pharma. But why? What exactly does it give you that traditional content doesn’t?
Many life sciences companies are experiencing the same problem: global brand strategies are often excellent but aren’t having the expected impact. So, what’s happening?
After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.
If you're familiar with the asset localisation process, “complex” might be the word that springs to mind — which is why changes are now being made to simplify the pharma content supply chain.
In this article we will try to answer the questions of why it is important that pharma build its digital competences on all level of the organisation and how to go about it.
Make your eDetailing content available on-demand to HCPs 24/7 — without losing the guided experience that makes it so valuable.
Digital transformation has been discussed for a decade now, so we’re all aware of the value-potential that digital marketing initiatives can offer us.
Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person.
How do you support healthcare professionals while corona virus restrictions are in place? Two solutions that are particularly relevant to pharma right now are ‘remote engagement’ and ‘self-detailing’.
